WAA Base Camp Workshops
Web Analytics Association Base Camp:
Website measurement from the ground up
Applying Web Analytics 102
This workshop picks up where the Introduction left off, by taking attendees deeper into applying web analytics processes and the pitfalls to avoid. You will learn the first steps to using web analytics to improve site design; email marketing/visitor life cycle, social media marketing, conversion/lead optimization, and improving return on ad spend (ROAS), search marketing, visitor satisfaction and goal completion. Other topics covered include:You will learn:
- How to enthuse others about web intelligence
- Distributing and communicating web analytics data
- How to improve your campaign performance & profitability
- How to incrementally tune your website to ensure peak performance
- A/B Split & Multivariate Testing
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