singapore web analytics
5 Ways to Create a Data-Driven Culture
Analyze a campaign? No problem. Optimize a conversion funnel? Sure thing. Sell the value of search and analytics to the CEO? Um…what?
Let’s face it: getting buy-in from key stakeholders can be difficult at best, downright daunting at worst. But more and more, it’s becoming a task marketers need to be adept at, especially in an economy that demands accountability from every dollar. Moreover, stakeholder buy-in is a critical factor for success – organizational support and resources often play a key role in determining the effectiveness of a campaign or engagement – and therefore needs to be an integral part of the marketing toolbox.
With that in mind, here are 5 ways you can start creating a data-driven culture today:
1. Tie Data to Revenue. It’s much easier to get stakeholders’ attention and buy-in when they understand how changes in a particular variable can affect their bottom line. Web analytics – like any other marketing channel – must consistently prove its worth, so be sure to present data in a way that clearly demonstrates its contribution to ROI.
2. Paint the Big Picture. A caution: don’t place too much emphasis on single session data in isolation. Instead, show how an analytics view that ties together multiple sessions and a more holistic perspective can provide the most accurate insights. After all, while isolated sets of data can seem as different as apples and oranges (when compared to one another), they may in fact be telling the same story if they’re both rolling down the hill, so to speak.
3. Avoid Analysis Paralysis. Build custom reporting dashboards so that stakeholders see only the metrics important to them and can make decisions accordingly. Too much data can equal information overload, clouding key trends and preventing decisive action.
4. Unearth the Holy Grail. Discover that “one thing” stakeholders have been unable to successfully measure for years…and find a way to track it. Once you’ve helped them with their Holy Grail, they’ll be much more willing to look at other data you have to offer.
5. Share Your Successes. Promote instances where analytics was used intelligently to drive ROI and smarter business decisions. Be sure to also spotlight big wins – a little publicity can pay huge dividends.
As digital marketers, we’re in a unique position to help create and grow a data-driven culture. In many cases, the numbers speak for themselves; it’s more a matter of communicating these successes and bottom-line benefits in a way that resonates with decision-makers. So don’t be shy. Search and analytics flourishes the most when stakeholders are all on the same page, and with a little persistence – and a clear voice – you’ll be well on your way towards getting the buy-in you need to succeed.
singapore web analytics
webtrends singapore
Webtrends Singapore Training – Web Analytics Training for Technical Professionals I: Essentials
Course Description
In Webtrends Analytics for Technical Professionals I: Essentials you will learn how to configure
and implement the base functionality provided in Webtrends Analytics 9. This class is designed
for technical professionals who are responsible for configuring Webtrends Analytics features to
produce reports required by business users and other Webtrends end users in the organization.
The class utilizes multiple training methodologies such as lecture, discussion, demonstration,
and hands-on exercises to promote learning. Participants will learn how to configure profiles,
filters, templates, and a wide-array for reporting features. In addition, the class focuses on using
SmartSource Data Collection (SDC) and will describe the SDC JavaScript tag and Webtrends
query parameters available to enhance reporting options.
Learning Outcomes
As a result of attending the course participants will be able to:
• Navigate the Webtrends Analytics interface and interpret reports
• Understand the various methods of collecting data and describe the advantages of each
• Create profiles, data sources, templates, and dashboards
• Understand the purpose of JavaScript tag and basic Webtrends parameters
• Create hit and visit filters to segment traffic
• Understand the purpose of the DCSMulti-Track function in regards to Web 2.0 tracking
• Implement basic campaign reporting
• Set up a scenario analysis to measure website conversion rates
• Implement paid search tracking
• Set up user rights, permissions, and roles
• Export information to a SmartReport or ODBC format
• Analyze web-site effectiveness via the configuration of various reports such as content
groups, path analysis, parameter analysis
Products Covered
• Webtrends Analytics 9 On Demand and On Premises
Who Should Attend?
Administrators of Webtrends Analytics and anyone responsible for configuring Webtrends
Analytics features such as data sources, profiles, reports, filters, templates, etc.
Prerequisites
None
Availability and Pricing
You may choose to attend a public course online or at a training center or schedule a private
class online or on-site at your location.
• Public Online: $1,800 per participant
• Public Training Center: $2,100 per participant
• Private Online or On-Site: Please contact your account manager for pricing.
Note: Individuals enrolling in this class often choose to also enroll in Webtrends Analytics for
Technical Professionals II: Custom Reporting. This one-day advanced class will provide you the
skills to create custom reports, drill-down reports, and campaign reporting for your organization.
Duration
• Public Online: 3 days, 9:00 am – 2:00 pm Pacific Time
• Training Center: 3 days, 9:00 am – 4:30 pm
Agenda
• Viewing Reports
Navigating the Webtrends Analytics interface
Locating and interpreting reports
• SmartSource Data Collection
Various methods for collecting data – web logs and SDC
Advantages and disadvantages of various methods
Webtrends Analytics implementation model - software vs. hosted
• Data Sources
How to create a data source
Best practices for creating data sources
• JavaScript Tag and Query Parameters
How to implement the JavaScript tag on your website
How to utilize query parameters and meta tags to enhance reporting
• Profiles
Creating a standard and advanced profiles
Understanding the purpose of a profile in regard to segmenting traffic
• Filters
Implementing filters to refine reporting results
Hit filter vs. visit filters
• Templates
Creating templates to organize and simply your reporting solutions
Creating dashboard to summarize report results
• Regular Expressions
Understanding the purpose of a regular expression
Using regular expressions to specify a URL pattern
• Content Effectiveness and Navigation
Creating content groups to determine traffic patterns
Implementing parameter analysis to determine traffic patterns
Setting up path analysis reporting to view visitor paths
• Advanced Tracking
Understanding the DCSMultiTrack function
Using the DCSMultiTrack function to enable Web 2.0 reporting
• Paid vs. Organic Search
Tracking ROI as a result of Paid Search
Enabling paid vs. organic search reports
• Conversion
Tracking website conversion rates
Tracking conversion via tagging and UI methods
• Campaigns
Implementing campaign tracking
Enabling visitor history and campaign reporting
• Users
Creating, modifying, and deleting users
Creating and assigning user roles
• Exporting
Utilize Excel SmartReports for data analysis
Making an ODBC connection for data mining and analysis
Course Description
In Webtrends Analytics for Technical Professionals I: Essentials you will learn how to configure
and implement the base functionality provided in Webtrends Analytics 9. This class is designed
for technical professionals who are responsible for configuring Webtrends Analytics features to
produce reports required by business users and other Webtrends end users in the organization.
The class utilizes multiple training methodologies such as lecture, discussion, demonstration,
and hands-on exercises to promote learning. Participants will learn how to configure profiles,
filters, templates, and a wide-array for reporting features. In addition, the class focuses on using
SmartSource Data Collection (SDC) and will describe the SDC JavaScript tag and Webtrends
query parameters available to enhance reporting options.
Learning Outcomes
As a result of attending the course participants will be able to:
• Navigate the Webtrends Analytics interface and interpret reports
• Understand the various methods of collecting data and describe the advantages of each
• Create profiles, data sources, templates, and dashboards
• Understand the purpose of JavaScript tag and basic Webtrends parameters
• Create hit and visit filters to segment traffic
• Understand the purpose of the DCSMulti-Track function in regards to Web 2.0 tracking
• Implement basic campaign reporting
• Set up a scenario analysis to measure website conversion rates
• Implement paid search tracking
• Set up user rights, permissions, and roles
• Export information to a SmartReport or ODBC format
• Analyze web-site effectiveness via the configuration of various reports such as content
groups, path analysis, parameter analysis
Products Covered
• Webtrends Analytics 9 On Demand and On Premises
Who Should Attend?
Administrators of Webtrends Analytics and anyone responsible for configuring Webtrends
Analytics features such as data sources, profiles, reports, filters, templates, etc.
Prerequisites
None
Availability and Pricing
You may choose to attend a public course online or at a training center or schedule a private
class online or on-site at your location.
• Public Online: $1,800 per participant
• Public Training Center: $2,100 per participant
• Private Online or On-Site: Please contact your account manager for pricing.
Note: Individuals enrolling in this class often choose to also enroll in Webtrends Analytics for
Technical Professionals II: Custom Reporting. This one-day advanced class will provide you the
skills to create custom reports, drill-down reports, and campaign reporting for your organization.
Duration
• Public Online: 3 days, 9:00 am – 2:00 pm Pacific Time
• Training Center: 3 days, 9:00 am – 4:30 pm
Agenda
• Viewing Reports
Navigating the Webtrends Analytics interface
Locating and interpreting reports
• SmartSource Data Collection
Various methods for collecting data – web logs and SDC
Advantages and disadvantages of various methods
Webtrends Analytics implementation model - software vs. hosted
• Data Sources
How to create a data source
Best practices for creating data sources
• JavaScript Tag and Query Parameters
How to implement the JavaScript tag on your website
How to utilize query parameters and meta tags to enhance reporting
• Profiles
Creating a standard and advanced profiles
Understanding the purpose of a profile in regard to segmenting traffic
• Filters
Implementing filters to refine reporting results
Hit filter vs. visit filters
• Templates
Creating templates to organize and simply your reporting solutions
Creating dashboard to summarize report results
• Regular Expressions
Understanding the purpose of a regular expression
Using regular expressions to specify a URL pattern
• Content Effectiveness and Navigation
Creating content groups to determine traffic patterns
Implementing parameter analysis to determine traffic patterns
Setting up path analysis reporting to view visitor paths
• Advanced Tracking
Understanding the DCSMultiTrack function
Using the DCSMultiTrack function to enable Web 2.0 reporting
• Paid vs. Organic Search
Tracking ROI as a result of Paid Search
Enabling paid vs. organic search reports
• Conversion
Tracking website conversion rates
Tracking conversion via tagging and UI methods
• Campaigns
Implementing campaign tracking
Enabling visitor history and campaign reporting
• Users
Creating, modifying, and deleting users
Creating and assigning user roles
• Exporting
Utilize Excel SmartReports for data analysis
Making an ODBC connection for data mining and analysis
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